Meeting customer needs

Meeting customer needs is fundamental to any business. As sustainability moves up our customers’ agenda, we need to ensure we are best placed as a business to work with customers to help achieve, and where possible, exceed their sustainability aspirations.

Why this matters to us

Sustainability is becoming an increasingly important consideration for customers and meeting customer needs is fundamental to Balfour Beatty’s long-term future. We believe that the way we deliver more sustainable solutions will be a key differentiator in increasingly competitive markets. Through our scale and leadership, we can positively influence the growth of these markets. Over time, growing numbers of customers will want sustainability to be part of the way we meet their requirements. This is already particularly evident in Hong Kong, where our focus on sustainability is helping us to win work.

It is vital that we develop and refine our culture of genuinely understanding customer needs and sharing best practice across the Group. The low carbon and resource efficient economy of the future will open up new markets for us.

We also need to innovate to enhance the service we offer to customers and to be recognised as a market-leading business.

Our 2020 sustainability vision in this area is to:

  • Deliver an appropriate range of products and services that respond to the needs and aspirations of customers and a sustainable society
  • Work in partnership with customers to help them align their sustainability goals to society’s expectations and to environmental limits

Our approach

In order to ensure that we continue to meet customer needs, we undertake a range of activities:

  • We evolve our strategy to meet customers’ requirements. In our experience, major infrastructure owners increasingly want to work with integrated suppliers. Following the acquisition of Parsons Brinckerhoff, Balfour Beatty has substantial businesses operating across the infrastructure lifecycle in professional services, construction services, support services and infrastructure investments, which will help to fulfil this customer need
  • We undertake regular customer satisfaction surveys to ensure that we are performing to a high level and are exceeding customers’ requirements
  • We share knowledge across the Group to ensure that best practice and innovative ways of meeting and solving complex problems are captured
  • We have close relationships with customers though relationship managers across the Group who maintain an open, two-way dialogue
  • We carefully monitor our order book, which is a good indicator of the health of the business. At the end of 2009, our conservatively-calculated order book stood at £14.1bn, which does not include contract extensions, framework contracts or long-term concession income

In the area of innovation, we:

  • Develop product and process innovations within all of our operating companies
  • At Group-level, we drive best practice through the innovation forum and are developing more sophisticated knowledge management systems and processes, which is particularly important as the Group gets bigger and more geographically diverse

What’s next?

The 2012 expectations in our sustainability roadmap set out our plans for meeting and where possible, exceeding, our customers’ sustainability aspirations by:

  • Formally confirming the sustainability objectives on all projects at the outset of engagement with the customer
  • Identifying sustainability solutions achievable within existing project budgets
  • Presenting sustainability options for customers, where no sustainability objectives exist, for their consideration

We will also include sustainability considerations in our project risk and opportunity reviews. Further development is also needed to create key performance indicators to track the value of sustainability products and services delivered by our businesses and those projects where sustainability deliverables have been agreed by the customer.


Case studies

Our ability to meet customer needs and to work with them to achieve their sustainability aspirations is best illustrated through a number of examples:

It’s never too late to change your LEED
The highest and most demanding level of green building certification in the US is the LEED (Leadership in Energy and Environmental Design) platinum certification.
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It’s never too late to change your LEED

The highest and most demanding level of green building certification in the US is the LEED (Leadership in Energy and Environmental Design) platinum certification.

Washington DC became the first major US city to require LEED compliance for private projects when the Green Building Act came into effect in 2007.

With the 700 Sixth Street office building in Washington nearly complete, our customer, Akridge Services, upgraded the original sustainability goal of silver certification to platinum.

Our project team rose to the challenge with the building being awarded the highest LEED rating in 2009, the first time this had been achieved by Balfour Beatty.

Sustainable features include an innovative green roof and a design to optimise energy performance.

The market for greener buildings in the US is forecast to rise from US$12bn to US$60bn by 2010, underlining the significance of meeting customer needs in this area.

Building energy-efficient homes
Mansell built the UK’s first row of terraced Level 6 (the highest possible rating) homes under the Code for Sustainable Homes in 2009 in Northampton for Metropolitan Housing Partnership.
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Building energy-efficient homes

Mansell built the UK’s first row of terraced Level 6 (the highest possible rating) homes under the Code for Sustainable Homes in 2009 in Northampton for Metropolitan Housing Partnership.

These highly energy-efficient homes included solar panels and wood pellet boilers plus attractive sunspaces to regulate temperatures.

Rainwater harvesting, a composting system, LED lighting and a sustainable drainage system contribute to the homes’ exceptional green credentials.

Getting the message across
Across the Department of Defense, energy conservation programmes are being put in place as part of the plan to reduce overall energy consumption on military bases in the US by 20%.
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Getting the message across

Across the Department of Defense, energy conservation programmes are being put in place as part of the plan to reduce overall energy consumption on military bases in the US by 20%. As a result of this, the US Army is working with Balfour Beatty Communities, which is responsible for the development, renovation, operation and management of military privatisation housing projects, to develop ways of encouraging soldiers and their families living on base to be responsible for their energy consumption.

Balfour Beatty has developed a series of educational tools to get the message across, which has resulted in lower utility usage and conservation of resources.

The fun programme aimed at all residents, especially children, has included the BAL-4 mascot being used in a range of educational and marketing materials.

What does a sustainable building mean for occupants?
On average, US citizens spend 85% to 95% of their time indoors and the US Environmental Protection Agency ranks indoor air quality as one of the top five environmental risks to public health.
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What does a sustainable building mean for occupants?

On average, US citizens spend 85% to 95% of their time indoors and the US Environmental Protection Agency ranks indoor air quality as one of the top five environmental risks to public health.

When Heery was appointed to carry out the construction management for the Lewis Library and Technology Centre, it worked with the City of Fontana in California to provide better air quality and better lighting in the building for staff and visitors and, at the same time, to reduce long-term owner operating costs through a sustainable solution.

A model for sustainable education
As part of the Islington Building Schools for the Future contract, Balfour Beatty is on track to deliver the Council’s goal of 20% of renewable energy being generated from on-site sources.
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As part of the Islington Building Schools for the Future contract, Balfour Beatty is on track to deliver the Council’s goal of 20% of renewable energy being generated from on-site sources.

At Highbury Grove School, this is being achieved through ground-source heat pumps, a wind turbine and small combined heat-and-power plant.

Rainwater harvesting will meet half the site’s water needs and pedestrian access and cycling is being encouraged by halving the available number of car parking spaces.


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“Our supply chain must understand the importance of the Government’s sustainability priorities and respond accordingly. Managing sustainability will be a key differentiator in the supply chain.”

Highways Agency procurement strategy 2009