- Case study - Profitable markets in action
- Meeting customer needs
- Influencing for sustainability
Influencing for sustainability
Through our scale, diversity of operations and global spread, we have a major opportunity to influence the direction of the emerging sustainability agenda to help grow our business. We have been particularly successful in developing sector-based approaches to low-carbon infrastructure and sustainable schools.
Why this matters to us
Influencing the market to adopt more sustainable outcomes is a strategic priority for Balfour Beatty. Ultimately, sustainability is about the long-term growth and survival of our business. The sustainability agenda provides exciting opportunities to expand into new markets for the low-carbon, low-waste and resource-efficient economy. Government data states that the growth in environmental markets worldwide is predicted to grow from US$700bn in 2010 to US$3 trillion by 2050.
We aspire to be a market leader in making sustainable development happen.
Achieving a leadership position will have a number of business benefits, including:
- Reducing our operating costs through environmental excellence and resource efficiency
- Assisting in the recruitment and retention of the best people in our industry
- Differentiating our products and services to help us to win work and capitalise on new business opportunities
Through our scale and breadth of capabilities we have a real opportunity to encourage the market to adopt more sustainable solutions. This, in turn, will help our business continue to grow. Influencing a range of stakeholders is central to our sustainability vision’s theme of sustainability being a collective responsibility.
Our approach
Influencing for sustainability is a key element of the profitable markets segment of our 2020 vision and roadmap. Our approach has focused on:
- Targeting research and thought leadership on emerging issues (especially energy and carbon)
- Identifying and delivering innovative solutions for our customers’ sustainability challenges through excellence in our people
- Sharing our successes, capabilities and expertise, through conferences, our marketing materials for customers and features in the trade and technical press
The addition of Parsons Brinckerhoff (PB) to the Group will accelerate our influence across a range of issues and sectors. In addition to advancing renewable energy sources such as wind, hydro and geothermal, PB is a pioneer on emerging technologies such as carbon capture and storage and tidal power. Through the technical strength of PB’s people, we have the opportunity to transform our capabilities in the delivery of sustainable solutions to a wide range of customers.
Influencing for sustainability is best illustrated through a number of examples.
Striving for leadership
We believe that the influence sustainability will have on our business, our customers and other stakeholders will continue to increase over the coming decade, and therefore it will be a competitive issue in the marketplace. Through our leadership we can influence the market so that sustainable infrastructure is consistently the best option. We want our customers and investors to choose Balfour Beatty because we contribute to their long-term profitability through more sustainable infrastructure.
We need to be more effective in promoting our sustainability capabilities and successes to our customers to encourage them, and prospective customers, to want more. We need to change our customers’ perception that sustainability is a cost and do so in a way that has real active substance.
Influencing the market will be challenging in a tough economic climate, where the short-term focus is on cost and capital budgets are disconnected from operational budgets. Sustainable technologies are often more cost-effective when considering the lifecycle of an asset rather than up-front capital cost in isolation.
Through our roadmap, our key commitments by 2012 are to:
- Raise our profile and actively promote sustainability in relevant industry and trade bodies
- Measure our success in promoting our sustainability solutions in the media
- Ensure that sustainability is actively promoted in all our marketing plans so that our customers appreciate our capabilities and increasingly select more sustainable options
- Be transparent and open in reporting our sustainability performance to stakeholders
Communicating sustainability in a language that our customers can understand will be critical in delivering the aspirations of our sustainability vision.
Read about what matters most to our business
Leadership and governance Ethics and values Meeting customer needs Influencing for sustainability Safety Talent and training Energy and carbon Waste Materials
